So you’ve finally taken the plunge and launched a new web site.
Now what? In working with web customers over the last few years I can say that the single biggest mistake they make after publication is a failure to market and promote the site effectively. The gold
rush attitude about the web seems to instill them all with initial enthusiasm, but once on line, they largely ignore the site, and expect big results. Sadly, they are often disappointed.
Like any aspect of your business, a web site must be aggressively
marketed to build traffic. In fact, industry experts say that at a minimum, you should devote three times the time and dollars you invested in the design to site marketing!
While the Writing Shop is a design company, we can offer you some
valuable pointers on how you can go about marketing your site--but the work is up to you. Its your business!
First off, you need to do an extensive search engine rollout after
publication. Don’t rely on just the top engines, but get your site indexed as many places as possible. While most people will use top engines, many of these now “poll” a wide range of
other search engines to build their data base. There are many web marketing specialists that will do this registration for you very cheaply. Here are a few links.
SubmitWolf: Here’s a nifty little program that can
help get you into thousands of search engines fast, and even promises priority submissions to major engines in just 48 hours instead of the normal 4 to 6 week wait. Check it out!